Archiveat
Gold
Excellent Communications Design
Brand Identity
Details
Public Kitchen is a platform brand that provides services such as cooking classes, shared kitchen rentals, and ingredient sales under the theme of home-cooked food. However, with the pandemic outbreak in 2019, they felt the need to develop a new brand that mainly provides online services.
The identity motif of the new brand, Archiveat, is the 'cooking sound.' It expresses the joy of cooking that anyone can easily experience at home by visually representing onomatopoeia.
The identity motif of the new brand, Archiveat, is the 'cooking sound.' It expresses the joy of cooking that anyone can easily experience at home by visually representing onomatopoeia.
