Fint Brand Character Universe Design
Special Mention
Excellent Communications Design
Brand Identity
Details
Fint is a 1:1 customized simple investment service that manages customers' assets through its own investment management platform PREFACE and an AI investment engine technology.
In order to explain difficult financial knowledge and complex service structure to customers easily, a brand character with a worldview centered on the AI engine ISAAC, which is the core technology of Fint, is developed. The Fint Character Universe serves as a persona and a speaker who develops Fint's own story from various consumer contacts.
In order to explain difficult financial knowledge and complex service structure to customers easily, a brand character with a worldview centered on the AI engine ISAAC, which is the core technology of Fint, is developed. The Fint Character Universe serves as a persona and a speaker who develops Fint's own story from various consumer contacts.
