Neuer Markenauftritt der Deutschen Post

With the CD refresh, Deutsche Post is moving away from the wordmark to focus on the iconic posthorn as a super-sign. The new look is striking, clean and modern. The new approach to typography, a flexible layout principle, memorable extras such as (persona-) illustrations, pictograms or the new additional color mint ensure liveliness. In digital media, the brand is well-positioned with guidelines and toolkits within the areas of UI, motion and social media.