Frankfurt handelt fair
Winner
Excellent Communications Design
Brand Identity
Details
“Frankfurt handelt fair” is an educational and action platform by the City of Frankfurt, making fair trade, sustainable consumption and global connections tangible in everyday life. It brings together people, education, business and local institutions — and inspires everyone to get involved.
The branding turns this idea into a bold, positive visual world. Inspired by the Main, the flowing shape stands for connection, exchange and movement, while echoing the tilde (~) as a symbol of fair relationships. Bold blue, bright green, dynamic tapes and playful illustrations give the brand an open, confident and engaging feel.
The branding turns this idea into a bold, positive visual world. Inspired by the Main, the flowing shape stands for connection, exchange and movement, while echoing the tilde (~) as a symbol of fair relationships. Bold blue, bright green, dynamic tapes and playful illustrations give the brand an open, confident and engaging feel.
