Baiyun Airport VI Upgrade

Baiyun Airport’s new VI bridges operational excellence and an outdated identity. The old VI had dated colors, poor digital adaptability, and a lack of service warmth, misaligned with a world-class hub. The renewal keeps the iconic logo and modernizes the VI system. Passengers benefit from a "one color per terminal" system, simplifying wayfinding and making travel intuitive. The strategy of restraint balances heritage and innovation, offering a replicable model for brand asset-rich enterprises.