Hoffnungswerk – Damit das Leben gelingt

The various social services and institutions of Obervogtländischer Verein für Innere Mission Marienstift e.V. unite under the new Hoffnungswerk brand to create a shared identity built around human encounter. Taking the first step towards someone is often the hardest – sometimes all it takes is the courage to say “hi”. A fluid, upward-flowing line defines the new identity, symbolising change and new paths. In the new brand mark, it forms both the “h” and “w” of Hoffnungswerk; an i-dot turns them into “hi” – an invitation to take that first step and walk the path together.