LWL-Museum Hellerlecht | Detmold
Winner
Excellent Communications Design
Brand Identity
Credits
Details
How do you give a familiar place a new identity without losing its history?
For the LWL-Museum Hellerlecht, we developed the naming and brand identity inspired by the place itself. The logo combines the lines of historic half-timbered buildings with the geometry of the new entrance and exhibition building.
Two symbols represent two distinct areas, each working independently while overlapping to form the central beam of light. The result is a flexible, timeless identity that connects tradition with the future, the open-air site with the new exhibition building, and long-time visitors with new audiences.
For the LWL-Museum Hellerlecht, we developed the naming and brand identity inspired by the place itself. The logo combines the lines of historic half-timbered buildings with the geometry of the new entrance and exhibition building.
Two symbols represent two distinct areas, each working independently while overlapping to form the central beam of light. The result is a flexible, timeless identity that connects tradition with the future, the open-air site with the new exhibition building, and long-time visitors with new audiences.
