Essenherb Brand Identity Renewal Project

Essenherb, an established South Korean skincare brand, pivoted its core from an ingredient-led messaging of “Botanical Skincare” to a value-driven concept of “Energy Skincare,” preparing for global expansion. A top-aligned visual language interprets “Energy” as an upward force and is applied consistently across the logo, typeface, and visual system. Bold colors and photography reinforce the concept, conveying vibrant energy rarely seen among skincare brands, establishing a recognizable identity.