Mehr geben als Applaus

The Würzburg Theatre and Orchestra Supporters’ Association makes an important contribution to the city’s cultural diversity, yet lacked a distinctive identity of its own. The new positioning understands cultural support not as passive accompaniment, but as an active attitude. “Mehr geben als Applaus” (More than applause) captures this idea. The exclamation mark translates it into a distinctive visual symbol of enthusiasm and initiative. Positioning, language and design come together to create a flexible brand identity that unites different forms of engagement and gives the association a visible presence.