Tommys Car Spa
Winner
Excellent Communications Design
Brand Identity
Details
Tommys Car Spa was transformed from a craft-driven yet strategically invisible business into a clearly positioned premium experience brand. Through renaming, the development of a modular corporate design system, and the creation of a consistent physical and digital brand ecosystem, a scalable service brand with a clear identity was established. Within the first month after launch, a 30% price increase was successfully implemented in the market.
