Neuer Markenauftritt der Kliniken Frankfurt-Main-Taunus

In 2021, Kliniken Frankfurt-Main-Taunus adopted a new mission statement. The credo is: diversity & health. For this, we developed a naming, a neologism: "varisano" - the merger of the words varietas (diversity) and sanus (healthy). In combination with organic shapes, the "Pebbles", defined color gradients as well as an authentic, emotional visual language, an independent design code is created that shapes the touchpoints with the brand across all channels.