Saengong Brand Identity

Saengong is a total living brand for everyone’s comfortable and convenient life. With the renewal project, it has the entire brand identity including its logo, package, graphic system, and so forth.
The logo used a stencil graphic motif, which highlighted the brand image of “workshop” that creates products needed for daily “life". At the same time it expressed craftmanship and the mindset of research for a better daily life.