PLAY - BRAND IDENTITY

»Play« is the new Flemish media brand born from the merger between Telenet and SBS. We created the logotypes and the 360° visual and sonic identities of the mother-brand »Play«, and of its eight sub-brands (five free channels + two pay TV packages + a digital platform). The design has been thought of and created with motion in mind, and to fit all the new usages. Each sub-brand has its own identity, a balance between the spirit of the mother-brand and the individual brand’s DNA.