TÉVA

Téva, the French TV channel dedicated to women, had to reaffirm its values through a new 360° design. The logo, created by Gedeon in 1996, has been slightly redesigned to express a positive feminism. Its isologo, coming from the accent, mirrors a megaphone to evoke Teva’s engagement for great female causes. Pictograms, designed to accompany the brand’s statements, are used to create ad breaks, promos, keyarts… The music is inspired by the sounds & vocal attitudes of today’s great female artists.