WAYES

Change processes are something positive – the new branding of the Hamburg consulting company WAYES bears witness to this. Already the name tells an optimistic story: a compound of 'way' and 'yes'. Added to this is a flexible corporate design system with a positive, pluralistic color scheme and a distinctive wordmark. The name WAYES, written in capitals, features a mirrored Y that expresses a willingness to develop new and unconventional solutions. It can also be detached from the logo and used as a key visual in diverse ways.