Wyd Brand Identity

»wyd« is a new brand for a video commerce platform developed by Lotte Home Shopping, Korea's leading TV shopping company. The »wyd« brand is built upon a rational ecosystem that is fun, reliable and ultimately useful for everyone. The motif of the buttons [Record], [Play] and [Pause], which depict the ups and downs of videos, emphasize the characteristics of video commerce as well as the interaction between the brand and the consumers.