80 Marken. Ein Gesicht.
Winner
Excellent Communications Design
Corporate Identity
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Company / Customer
Designer
Details
The Norddeutsche Gesellschaft für Diakonie (NGD) brings together more than 80 facilities and 5,000+ employees across Schleswig-Holstein. boy developed an umbrella brand reflecting this diversity and shared values, giving the brand stability amid labor shortages.
The result is a three-tier brand system. The umbrella brand splits into three business units, distinguished by color in the logo. Individual brands carry their unit's color with an individual subline. Strong product brands were retained and adopted their business unit's color. The crowned cross remains as the identity-defining element.
The result is a three-tier brand system. The umbrella brand splits into three business units, distinguished by color in the logo. Individual brands carry their unit's color with an individual subline. Strong product brands were retained and adopted their business unit's color. The crowned cross remains as the identity-defining element.
