Shinybrands Corporate Identity

SHINYBRANDS Group’s identity project evolved the company from a logotype into a corporate system for recognition and trust. As Taiwan’s leading listed beauty and wellness e-commerce group, SHINYBRANDS owns well-known consumer brands, yet its corporate brand was less visible to the public, investors and consumers. Built from strategy and architecture, the system creates “one team, one voice.” Its symbol responds to “Shiny” and expresses a vision to help its brands, teams and people shine.