Alphabet Brand Relaunch – Your mobility. Made easy.

»Alphabet«, a subsidiary of the BMW Group, is one of the leading leasing and full-service providers of sustainable business mobility. Addressing changing customer requirements, increasing competitive pressure and the further development of its own business model, »Alphabet« started into the next chapter of its corporate development in autumn 2021 with a new brand identity. Based on the brand promise »Your mobility. Made easy.«, the corporate design was comprehensively modernized and emotionalized.