BECHT – Medical Masterminds. Products for Life.
Winner
Excellent Communications Design
Corporate Identity
Details
With its new brands "pro medix" and "care for life", the renowned medical device manufacturer BECHT is opening up new medical and non-medical markets in Europe and around the world. Highest medical quality according to German standards and regulatory expertise are core values of the new brand, which was relaunched in the course of the 100th anniversary. It combines the pioneering role in both worlds and was presented for the first time at ARAB Health 2023 in Dubai.
The Jury‘s Statement
The central design element graphically links the pioneering role with the medical cross - an ingenious derivation from the distinctive bow that is part of the logo. In combination with the two colour tones, which are used boldly, the result is an overall modern and serious appearance that stands out sharply from the competition.
