Rebel Meat: Say yes to less!
Winner
Excellent Communications Design
Corporate Identity
Details
Rebel Meat is half meat, half veggie and 100% high-quality organic. With this food concept, the start-up wants to get more people to reduce their meat consumption. We positioned Rebel Meat under the claim "Say yes to less" and developed a headline campaign to match. In the visual implementation, we concentrate on the essentials: the Rebel Meat dishes. In addition: crisp messages, which we present strikingly on the gaudy corporate design.
The Jury‘s Statement
The Rebel Meat brand presents itself as likeably young, boldly unconventional and, thanks to the cheeky headlines, also wittily loud, which in sum promises a high level of attention. The design is basically simple, but the contemporary brand essence makes it particularly credible and authentic.
