Brand-Relaunch POLYTOP
Winner
Excellent Communications Design
Corporate Identity
Details
As an international company, POLYTOP GmbH would like to position itself in a more modern and professional way in the future. POLYTOP manufactures car care and cleaning products 'Made in Germany'. The brand relaunch took place in 2023 to coincide with the brand's 40th anniversary - starting with a new brand strategy, a new corporate design including a new logo and product design, through to a new website and adapted social media presence.
The Jury‘s Statement
POLYTOP is a manufacturer of vehicle care and cleaning products, made in Germany and primarily active in the B2B sector. After the brand relaunch on the occasion of its 40th anniversary, the company has a convincing, clear and modern appearance that confidently expresses its claim to quality and progressiveness.
