BUILDING THE NEXT DEUTZ

DEUTZ has over 160 years of history to its name. The Next DEUTZ corporate strategy marks the beginning of a new era – here, a strategic realignment has been translated into a new visual identity. The powerful and open look of the new design language is conveyed by the open “D.” Transformation and identity blend into one, with the familiar picture mark symbolizing tradition. As well as this, distinctive typography, new colors such as bright yellow, a modular design system, and authentic photography all come together to create a clearly defined overall image.