Corporate Design der Valuniq AG
Winner
Excellent Communications Design
Corporate Identity
Details
Wealth transforms from physical form to digital presence. This dynamic and interaction is united in the newly developed aerosole logo, the »Financial Cloud«, for Valuniq AG, one of the largest independent financial service providers in Germany. Claim and corporate design reflect the claim to be a performer brand. The visual language is surprising: seeing the big picture and having an overview is best done from a bird’s eye view; the view through the cloud fields underlines the viewing height.
The Jury‘s Statement
The aerosole logo in the new corporate design for the independent financial services provider Valuniq is unusual and, in conjunction with the equally unusual imagery (bird's eye view through cloud fields), sets the brand apart sharply from the competition. A modern appearance that sharpens perception.
