Corporate Design for Berliner Festspiele and Gropius Bau
Winner
Excellent Communications Design
Corporate Identity
Details
Creativity and expressiveness that radiate internationally: MaerzMusik, Theatertreffen, Musikfest Berlin, Jazzfest Berlin and the Treffen junge Szene gather under the umbrella of the Berliner Festspiele, together with the exhibitions and formats of the Gropius Baus. This variety of offers, the great potential in the interplay between artists and audience and at the same time the affiliation to the family "Berliner Festspiele" makes 3pc visible with a new overall visual appearance.
The Jury‘s Statement
The appearance for the Berliner Festspiele visibly unites the diverse range of festivals at a glance as an umbrella brand. Particularly noteworthy is how the minimalist design focused on typography creates a clear distinction between the individual festivals and at the same time does justice to the Festspiele's high aesthetic and cultural standards.
