Corporate Science Communication

The corporate identity of the German Centre for Astrophysics (DZA) redefines what a scientific brand can achieve. Unlike commercial brands, which generate preference through desire, the DZA’s corporate identity builds trust through a substantial design: the spectral colour gradation of the logo is derived directly from spectral analysis, whilst a consistent visual language ensures the research is instantly recognisable.
The corporate identity is aimed at international researchers as well as school pupils in Lusatia, for whom astrophysics is no longer a distant abstraction, but a place, a career, a future – right here, in their region.