Der BBL Markenneustart
Winner
Excellent Communications Design
Corporate Identity
Credits
Company / Customer
BBL Brockdorff Rechtsanwaltsgesellschaft mbH
Designer
Details
Away from the reactive corporate gravedigger, towards the proactive transformation companion. No to gloomy fear tonality, yes to positive solution orientation. The brand relaunch of BBL, one of the top insolvency law firms, shows: B2B communication can be this fresh in an exceedingly challenging environment if it illustratively and good-humouredly gets to the heart of what moves entrepreneurs in crisis. Take the first right step: Change begins with BBL. Period.
The Jury‘s Statement
The design concept for the new brand identity of the insolvency law firm literally gets to the heart of the brand through the central design element in the form of a circular surface. At the same time, the formally clear and pleasantly friendly design embodies the claim to seriousness and high quality down to the last detail. The fact that the appearance, which is convincing not only in form but also in content, even finds room for a pinch of tongue-in-cheek humour in its communication, despite all the seriousness of the subject, is likeable.
