DU&ICH
Special Mention
Excellent Communications Design
Corporate Identity
Details
BILLY BOY is one of Germany's strongest condom brands and is extremely popular with younger people in particular. Market research shows, however, that the classic range does not reach a new, very attractive target group: stable couples aged 25 and over. That's why we developed the new DU&ICH brand, which exactly reflects their needs and their attitude to life and love. The basis for this is the strategic positioning, which we translate into naming, corporate design, packaging and communication.
