E.ON
Winner
Excellent Communications Design
Corporate Identity
Details
Amidst the energy sector’s greatest transformation ever, E.ON's brand evolved from fragmented, complex and static to clear, simple and future ready. The goal: to simplify individual contributions to the energy transition. A universal design system, seamlessly flexing across all channels and markets, focusing on sustainability, digitalisation, and accessibility, reinforced the master brand, ensuring trust and consistency when most needed.
The Jury‘s Statement
In the course of the transformation in the energy sector, E.ON has recognised the signs of the times and, in a feat of strength, adapted the identity of the brand in terms of form and content to the new challenges. The result is a sympathetically modern, clear and consistent appearance across all touchpoints, which helps to reinforce trust in the brand.
