Frischzellenkur für Veterinär-Pharmazie

Design has a placebo effect on the effectiveness of medicines. This also applies to veterinary medicine. How much can a brand change without losing its effectiveness? And in a market environment that is characterised by tradition and functionality with respect to design?
Based on neuroscientific studies, innovation was identified as an unconscious driver. The new design creates a carefully curated balance of colours and shapes that ensure recognition and functionality, and elements that give the brand an innovative edge.