Greenfield

Greenfield is a European crypto investment firm, backing the builders of an open, decentralized, and more robust architecture of tomorrow’s web. Based on the concept of a greenfield project - one without constraints imposed by previous work - we set out to design a corporate identity for Greenfield that would be different from any investment firm elsewhere. We took inspiration from the fields of gaming, art, and technology to develop a fresh and bold design for the brand that embodies its core attributes: optimistic, trustworthy, competent, collaborative, contrarian, and authentic.