Heidelberg Materials: Transforming an industry leader
Winner
Excellent Communications Design
Corporate Identity
Details
HeidelbergCement becomes one global brand. For the first time in 150 years, the pioneer in decarbonised building materials bundles the heterogeneous landscape of over 100 brands under a new name/branding. The forward-looking nature of the group is captured by the organic brand mark, which depicts both the emotional and technical qualities of the brand. The shapes of the "Inform" and "Inspire" design fields reflect this and provide communicative flexibility. More than cement: Heidelberg Materials
The Jury‘s Statement
The new global brand Heidelberg Materials unites more than 100 brands under one roof, which with its corporate design expresses the claim to sustainability and forward-lookingness in a modern, self-confident and confident way. And this from the green logo to the design of the appearance, which makes the new brand a consistent experience at all touchpoints.
