Henkel × MetaDesign – Reimagining a Brand Icon

The new Henkel brand builds on the company’s long-standing legacy of innovation, sustainability and responsibility and guides the way into a successful future.

The new visual identity offers a high level of flexibility. It can be tailored to any business or audience need and always shows that Henkel is transforming and determined to move forward.

To achieve this, Henkel’s new dynamic typography, colors and extended imagery create the flexibility to successfully operate in all given contexts.