Jubiläumsbranding Verband mit Event und Publikation
Winner
Excellent Communications Design
Corporate Identity
Credits
Company / Customer
Designer
Details
In 2025, the motto “Sugar Celebrates the Future” marked two anniversaries: 175 years of the Sugar Industry Association (VdZ) and 75 years of WVZ. The celebrations fostered dialogue, transparency and future perspectives. R211 created consistent branding – from key visual to event design. From the existing 175-year logo, a modular jubilee corporate design was developed. A magazine-style publication addresses topics such as sustainability, security of supply and innovation. The concept was completed with event branding that staged the anniversary celebration at the Museum for Communication Berlin.
The Jury‘s Statement
A consistent design system that subtly unites history and future defines »Jubiläumsbranding Verband mit Event und Publikation«. The interplay of modular design, charismatic imagery and strategically applied key visual ensures powerful, identity-building communication. The diverse elements—publication, event branding and give-aways—impress in every detail. Outstanding is the impactful, contemporary translation of the anniversary message into a relevant visual identity.
