Public Officials Benefit Association(POBA) CI

The Public Officials Benefit Association(POBA) is a financial institution marking its 50th anniversary, providing financial and welfare services to local government officials in South Korea. As a partner dedicated to enhancing the quality of life for its members, POBA’s values are symbolized through the motif of a “path(line)”. The continuous line signifies the close connection and companionship between POBA and its members. Additionally, the diagonally cut ends of the strokes evoke an image of upward movement, symbolizing soaring toward a better future. It is simple yet effectively communicates the core values.