KOHO go to nature
Winner
Excellent Communications Design
Corporate Identity
Details
K. Rottkemper and S. Ahrens, founders of the lifestyle brand KOHO, call for going into nature by creating sustainable products that can only be used there. The figurative mark is inspired by a Maori character that represents the union of man and nature. It resembles a like figure and a rising flower. Through the entire design, an emotional connection to Maori culture is created. The feeling of adventure, desire, surfing and sun is conveyed.
The Jury‘s Statement
With the products of her lifestyle brand KOHO, the founder wants to encourage people to spend more time outdoors in nature, a message that runs credibly through her entire appearance in terms of form and content and manages to emotionally convey the feeling of adventure, desire, surfing and sun.
