MAIN YARD

»MAIN YARD« is the new district in Frankfurt/Main, a large-scale project that we have been supporting with communications since 2018 and have already allowed the brand to experience live during its development. We have utilised innovative ideas, such as a temporary placemaking cosmos, which establishes the place in advance as a new relaxed and cultural meeting place and delighted over 200.000 visitors in two years. It is a real love story that we consistently tell in the digital media via a lively website that, like the project itself, evolves over time and heightens anticipation and via strong social media channels that turn followers into fans - e.g., through the roof mural by artist Justus Becker.