Mehler Systems – Corporate Design Relaunch
Winner
Excellent Communications Design
Corporate Identity
Details
The ability to work safely and reliably in extremely dangerous situations is provided to the police, fire department and military by protective equipment from Mehler Systems. We consistently develop the corporate design based on functionality – and improve the latter at the same time. From an abstract impact protection, we develop a striking brand pattern. This is applied as a functional texture to the products, improving their resilience and handling. It also makes Mehler Systems recognizable as a brand without competing with the identification of the emergency services. We derive all brand assets from the pattern.
The Jury‘s Statement
The new corporate design for “Mehler Systems” is based on an abstracted impact protection and was thus consistently developed from the brand world. The memorable brand pattern not only improves the handling of the products, but also strengthens the brand identity without compromising the identification of the emergency services.
