Moelk Launch

The oat drink start-up Mølk stands for quality and future-oriented branding. Small ears of corn, brown cardboard and a jute vibe serve outdated clichés of the social-ecological milieu. In spite of the information overload, we focus on the courage to create free space for a progressive avant-garde. The "heavy Identity" by Mølk, captivates with a catalogue of design language: playful patterns on a radiant, creamy colourway, which is contrasted by barcodes and characteristic surfaces.