Next level Product Design @GEA
Winner
Excellent Communications Design
Corporate Identity
Details
GEA’s corporate product design reflects a commitment to innovation, sustainability, and user-centric solutions. Guided by our purpose “Engineering for a better world” and driven by curiosity, responsibility, and progress, it sets new standards in function, aesthetics, and efficiency to shape better technologies for a better world. Following the successful refresh of GEA’s brand and corporate design, the “Next Level Product Design” initiative was launched to bring unity and modernity to a historically diverse machine portfolio. What began as an internal assessment evolved into a global project aimed at defining a new design language.
The Jury‘s Statement
Striking clarity defines the appearance of »Next level Product Design @GEA«. The consistently developed design language unites sustainability, user focus and aesthetic precision into an authentic identity that stands out instantly within the diverse machine portfolio. Especially impressive is the confident and consistent implementation of strategic brand management. This project sets a powerful benchmark for contemporary corporate identity at a gold standard.
