Pure Steel+
Winner
Excellent Communications Design
Corporate Identity
Credits
Company / Customer
Designer
Details
Launch of a brand for the task of the century of one of Germany's largest steel companies: the transformation to carbon-free steel production of SHS - Stahl-Holding-Saar with subsidiaries Saarstahl and Dillinger. 'Pure' stands, among other things, for the continued pure quality of steel and climate-friendly, future-oriented production. The '+' stands for added value in quality and service. The logo reflects this 'Pure': stylized 'slab' and 'billet', basic products of steel production.
The Jury‘s Statement
With the establishment of the Pure Steel+ brand, the transformation to climate-neutral steel production of SHS (Stahl-Holding-Saar with subsidiaries Saarstahl and Dillinger) - and thus to green steel - becomes reality. A new, revolutionary course that the logo, very well derived from the brand core and the industry, unmistakably embodies internationally.
