rcs RELAX | COACHING | SYSTEM
Winner
Excellent Communications Design
Corporate Identity
Details
The future of learning - rcs is the coaching of the next generation. The audiovisual technology enables relaxed learning and ensures the effective absorption of complex content. A homogeneous logo and a subtle imagery that visualizes the lightness of the learning method with floating objects. Three vertical lines in the animated logo stand for rcs and symbolize an acoustic wave. The introductory film with sea surf on the website ensures pure relaxation for the user.
The Jury‘s Statement
The brand essence "relaxed learning" can be experienced sensually in this contemporary corporate identity. The combination of calm images and floating objects creates a feeling of lightness. Graphic elements and pictograms clarify the audiovisual technology underlying coaching.
