Rebranding CYLEDGE Swiss

The set task was to create a new positioning for »CYLEDGE«. The rebranding was meant to to express the central theme, «Concepts for digital change ». The visual realization had to be both usable and disticnt throughout the entire customer journey. The visual concept focuses on a liquid key visual that can flow into all relevant topics, thereby guaranteeing recognition. This results in a comprehensive system that expresses values such as versatility and transparence.