Redesign 1. FC Nürnberg e.V.
Winner
Excellent Communications Design
Corporate Identity
Details
Nine national championships make 1. FC Nürnberg Germany’s vice record champion. Four cup victories and additional titles establish the Club as one of the country’s most traditional football institutions. With more than 37,000 members, “Der Club” represents not only Nuremberg but the whole of Franconia and Northern Bavaria. In 2025, the club celebrates its 125th anniversary – the perfect occasion to redefine its visual identity. The new design unites tradition and modernity, regional roots, and both sporting and social commitment in a distinctive visual identity.
The Jury‘s Statement
A charismatic fusion of tradition and modernity defines the Redesign 1. FC Nürnberg. Distinctive design elements, subtly abstracted emblem forms and a coherent color palette create an identity-shaping and recognizable brand world. The consistent integration of regional roots and social values stands out, becoming powerfully and harmoniously tangible across all applications. An outstanding example of contemporary, relevant brand identity at the highest design level.
