Relaunch Mobilitätsmarke Mein Takt
Winner
Excellent Communications Design
Corporate Identity
Details
Infrastructure for buses and trains, coordination in the network and plan: The state’s public transport company provides services of general interest for the population in Saxony-Anhalt as well as guests. To make them aware of the importance of public transport, the mobility brand underwent a relaunch. A new brand architecture hierarchizes logos and media, an optimized appearance allows references to moving topics, and versatile campaign motifs transport the brand in on- and offline channels.
The Jury‘s Statement
After the relaunch, the mobility brand Mein Takt, initiated by Nahverkehrsservice Sachsen-Anhalt, appears even more modern and fresh and perfectly embodies the dynamics of contemporary public transport. A convincing appearance in terms of form and content that makes you want to get on board.
