Robert Bosch Stiftung: Together for Impact

Since 1964, the foundation has carried its founder's name, now it carries a mark: in the new logo, the initials merge into an ampersand that functions as a real punctuation mark. Like the foundation itself, it connects what belongs together: Peace & Democracy. You & Us. A typeface inspired by Robert Bosch's own handwriting shapes the new brand and stands for warmth and humanity, as does the new illustration world in a handmade papercut style, where diversity is shown, not just claimed. Its self-image as a partner, not merely a funder, now carries a first-ever claim: Together for Impact.