Sanofi Rebranding: coming together around one purpose and one identity
Winner
Excellent Communications Design
Corporate Identity
Details
Growing from numerous acquisitions and mergers, Sanofi – a global healthcare company – had a fragmented corporate identity that lacked coherence.
FutureBrand was tasked with creating a new purpose and identity that could shift Sanofi’s perception from a traditional “big pharma” to a modern healthcare company.
FutureBrand designed an ambitious brand, giving Sanofi one clear identity sending a strong signal internally and externally about the company they strive to become.
FutureBrand was tasked with creating a new purpose and identity that could shift Sanofi’s perception from a traditional “big pharma” to a modern healthcare company.
FutureBrand designed an ambitious brand, giving Sanofi one clear identity sending a strong signal internally and externally about the company they strive to become.
