Stadt Giengen an der Brenz

The city's characteristic heraldic animal shapes the new brand mark. The abstraction of the unicorn makes it look modern and contemporary. The new colour scheme, curved elements and an authentic visual language round off the new look. The aim of the new corporate design is to present a brand to the outside world that manages to convey the promise of the town and the special experience of Giengen an der Brenz through all components of communication.