Ultra Rare Sarcoma

Ultra-rare sarcomas are invisible to society due to their rarity (1:1,000,000). The brand identity for Ultra Rare Sarcoma e.V. transforms the disease's symbol, the yellow ribbon, into a central visual language. A custom typeface integrates the ribbon’s geometry into every character. Paired with fluorescent yellow on dark backgrounds and blurred portraits symbolizing the erasure of patients, it creates a consistent presence across touchpoints, moving the cause from invisible to unmissable.