VEP2040 der Stadt Zwickau
Winner
Excellent Communications Design
Corporate Identity
Details
The city of Zwickau is breaking new ground in mobility. To effectively develop the inner-city infrastructure by 2040, municipal employees and residents alike are being invited to participate. An appealing and comprehensive visual identity for the VEP2040 was created to increase acceptance and the desire for participation among the community. The iconic, simplified, and color-coordinated logo visually captures all road users. At the same time, the logo allows for modular use of the icons to promote individual traffic areas for a targeted approach.
The Jury‘s Statement
A striking, consistent visual identity gives »VEP2040 der Stadt Zwickau« a powerful presence that resonates with both citizens and staff. The iconic mark and modular icon system enable versatile, targeted communication around mobility. Through this strategic design approach, the project impressively fosters identification and participation, setting benchmarks for the visual shaping of urban processes.
